11M people watched the Tour de France on Dailymotion
The 2021 Tour de France reached its finished line after the challenging 21 days of competition and viewers were able to follow along on Dailymotion to keep up with the excitement. The event generated almost 300 videos on our platform and captivated 11 million global viewers in total.
As the event unfolded, the Tour de France was sharing live streams, stage highlights, commentaries, and playlists on Dailymotion, giving their audiences a daily deep dive into the competition. The content was most popular in Denmark, France, the US, Germany, and Italy. The videos were also embedded across our network of Publishers, generating 74% of the views on their properties. As this event comes to an end, we are already looking forward to the coverage on La Vuelta.