Dailymotion & Monrif S.p.A announce global video technology partnership
Dailymotion, the leading video technology provider has announced a strategic partnership with Monrif S.p.A, one of the largest national, regional and local multimedia organisations in Italy. This partnership enables Monrif S.p.A to maximize video yield while minimizing overall inefficiencies and costs.
With its mission to pursue the digital development strategy, the group has fully integrated Dailymotion’s video solution across its properties. Having 25+ millions monthly visits, its flagship brands include Il Quotidiano Nazionale, Il Giorno, La Nazione, Il Resto del Carlino, and Il Telegrafo.
The technology package includes a robust white-label video player, a set of user engagement features, and digital ad tech services at no cost. In addition, Dailymotion will bring Monrif S.p.A additional revenue by monetizing videos that it hasn’t fully monetized. In a market that is fragmented with Subscription-based models, Dailymotion’s business model aligns perfectly with Monrif S.p.A’s mission to accelerate the digital innovations that improve video yield and audience engagement.
Dailymotion is best known for its player technology and video discovery platform for media groups across the globe. Its major partners include l’Equipe, BeIN SPORTS, Kicker, Le Monde, JPI Media, One India, and many others. In France, 90% of the media use the Dailymotion player to distribute and monetize their videos. Expanding its footprint globally, Dailymotion aims to keep deploying this player strategy in Italy.
Stephane Godin, as Chief Content Officer of Dailymotion announced:
“We are pleased and proud of the trust placed in us by a recognized leader such as the Monrif S.p.A group, offering brands such as Quotidiano Nazionale a technology that is particularly appreciated by the Italian public today. This partnership reflects our ambition to deliver the best audience experience and maximize video monetization for premium publishers in Italy. We are setting ourselves new challenges every day to reach new future goals by constantly improving our products to maximize video impact. Today we look to this future in Italy with the aim that this new agreement with Monrif S.p.A is only the beginning of a long and solid collaboration”.
Sara Riffeser Monti, as Vice Chairman of Monrif S.p.A group announced:
“We are glad to announce our partnership with Dailymotion, that we consider a key player to build an innovative video experience for users on our newsbrand and a strategic step on our digital transformation roadmap. Through Dailymotion player we are now able to offer a fluid visualization on any device, any bandwidth and to scale quickly not only streamings, but also qualitative kpi’s as completion rate and vtr, good for a strong monetization.”