Dailymotion and Network A Sign Content Partnership to Kick Off 2018 Formula DRIFT Season
The Sports Channel Will Offer Live and VOD Coverage from First Race in Long Beach via Dailymotion’s Cross-Channel Platform
NEW YORK—April 6, 2018—Dailymotion, the leading destination for video discovery and exploration, has announced a content partnership with Network A, a leading global action-sports channel focused on adventure and adrenaline sports.
The partnership launches with live and VOD coverage from the Black Magic Pro Championship in Long Beach April 6-7, which officially marks the beginning of the 2018 Formula DRIFT season. The 15th Anniversary season will feature eight rounds of competition within the continental United States. Tune-in information for Formula DRIFT Long Beach is as follows:
- Long Beach Qualifying Event (4/6 at 1 p.m. PT): http://www.dailymotion.com/video/x6h9983
- Long Beach Main Event: (4/7 at 10:45 a.m. PT) http://www.dailymotion.com/video/x6h99cq
Per the terms of the deal, Network A will live stream race coverage via Dailymotion’s platform and global audience network. In addition to live coverage—which will include racing, opening and closing ceremonies, interviews, Network A will also offer Formula DRIFT videos that take fans behind-the-scenes for an up-close look at the sport and its drivers.
“Drifting is an emerging sport that’s experiencing heightened interest and popularity around the world,” said Ben Homer, VP of Partner Services for Sportsrocket and Network A. “Given the excitement and drama that are inherent to our events, we’re eager to grow our audience of passionate fans by bringing live, on-the-ground coverage to new audiences via Dailymotion’s global footprint.”
Added Jolie Roberts, Head of U.S. Sports Partnerships at Dailymotion: “We’re thrilled to partner with Network A to bring all of the action Formula DRIFT and other extreme sporting events to our global audiences. Fans will be able to follow along with the live and behind-the-scenes content based on their preferred viewing habits, whether that means via their smartphones, desktop computers, or OTT devices.”
Dailymotion’s content partners include some of the most trusted publishers and properties across entertainment, news, music, and sports, including BBC News, Bloomberg Media, CBS Sports, Cheddar, Fox Deportes, Group Nine Media, NESN, UFC, Stadium Sports, VICE, and more.
Fans can follow the action live by visiting www.dailymotion.com/formuladrift/ or via the Dailymotion app (iOS and Android) and OTT devices (Apple TV, Android TV, Xbox One, and Amazon Fire TV).
Dailymotion is the video platform for discovering the events and ideas that keep the world surprising and diverse on four main topics: news, sports, music, and entertainment, as well as comedy skits, political debates, fashion shows, gaming live-streams and more. Launched in 2005, Dailymotion commands a global audience of 300 million entertainment-seekers who frequent the site and its dedicated mobile experience to surface the most relevant professional video content based on their unique tastes and interests. Dailymotion is owned by Vivendi, a Paris-based multinational media company. For more information, visit www.dailymotion.com.
About Network A:
Network A is the leading digital channel for action sports and action seekers. The digital network provides a customizable viewing experience, allowing users to interact through social media and multi-platform capabilities, allowing fans to access action sports content where and when they want it. Network A is a division of Sportsrocket, a leader in digital programming and innovation, founded by sports media entrepreneur Brian Bedol. Using an innovative approach based on a proprietary digital media operating system, Sportsrocket works with leagues, teams, publishers and rights-holders, including Big Ten Network, Univision, AS Roma and the National Lacrosse League, to create integrated solutions for production, distribution, management and monetization of sports media across all platforms, and OTT devices. For more information visit www.sportsrocket.com and follow @NetworkA on Twitter.
About Formula DRIFT:
Formula DRIFT is recognized as the leading international drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver’s ability and control. Formula DRIFT provides a series for professional drifters to compete nationwide for the coveted Formula DRIFT Championship. As the first official drifting series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting drift fans and car enthusiasts from all walks of life, and established itself as the global leader for the sport. Formula DRIFT has the most viewed live stream in the world, catering to more than 2.5M fans annually. The series is also featured on CBS Sports in the USA and distributed globally by IMG Media, reaching more than 400M households. CBS Sports Network is available across the country through local cable, video and telco providers, and via satellite on DirecTV Channel 221 and Dish Network Channel 158.
For a competition schedule and ticket information, visit www.formulad.com.
VP, Operations & Partner Services, Sportsrocket