Dailymotion Teams Up with Haymarket’s FourFourTwo, Expanding its Roster of Premium Content Partners
New Partnership Brings the Original Content From the UK’s Favourite Football Monthly to the Dailymotion Platform
LONDON—Feb. 15, 2018—Dailymotion, the leading destination for video discovery and exploration, has announced a syndication partnership with the world’s leading football magazine brand, FourFourTwo.Launched in 1994, FourFourTwo, part of Haymarket Media Group, is the ultimate destination for interviews, insights, and analysis among the world’s most fervent fans.
As an official syndication partner, FourFourTwo will distribute its original video content—including player interviews, how to’s, documentaries, and more—to Dailymotion’s expansive content platform, available via mobile app, OTT,and desktop, and to its global audience of sports enthusiasts.
To kick off the partnership, FourFourTwo will showcase its roster of documentaries, including “Messi: The Moments That Made Me,” “Neymar: Making of a Superstar,” and “Gabriel Jesus: My Path To Greatness.” The announcementis part of a broader digital strategy by FourFourTwo to bring its football expertise and compelling online videos to audiences no matter where they choose to experience them.
“FourFourTwo has always celebrated the best of football, taking our global audience of football connoisseurs behind football’s velvet rope with the unrivalled access we get to the game’s biggest players and clubs – it’s what has made us the most popular football magazine brand on the planet for over two decades ,” said Andy Jackson, Global Brand Director at Haymarket. “Our premium video content is the most recent extension of the brand and an area where we’re always looking for complementary partnerships. To that end we’re delighted to add Dailymotion as a new video platform to reach more football fans who we know will love our content.”
The Dailymotion video discovery platform empowers a global community of entertainment-seekers to explore the web’s best video content from premium creators and publishers across four key categories: sports, news, music, and entertainment. Additional syndication partners include The Guardian, VICE, BBC News, beIN SPORTS, Aardman Animations, CNN International, LBC, Six Nations Rugby, COPA90, Mixmag, and more.
“We’re pleased to bring FourFourTwo’s original video content to our global audience of sports enthusiasts, and specifically, to passionate football fans who want to discover new videos about the sport they love,” said Gareth Mugford, Head of Content at Dailymotion UK.
The Dailymotion mobile app is available in the UK on iOS (Apple Store) and Android (Google Play). View the desktop experience here.
View FourFourTwo’s channel on Dailymotion at www.dailymotion.com/FourFourTwo
Dailymotion is the video platform for discovering the events and ideas that keep the world surprising and diverse on four main topics: news, sports, music, and entertainment, as well as comedy skits, political debates, fashion shows, gaming live-streams and more. Launched in 2005, Dailymotion commands a global audience of 300 million entertainment-seekers who frequent the site and its dedicated mobile experience to surface the most relevant professional video content based on their unique tastes and interests. Dailymotion is owned by Vivendi, a Paris-based multinational media company. For more information, visit www.dailymotion.com.
Launched in 1994, FourFourTwo is the world’s biggest football magazine, published in 17 markets, with a digital portfolio that includes an iPad and iPhone magazine app, a website offering advice on playing the game better, and a global website. The publication is owned by Haymarket Media.
FourFourTwo’s mission is to offer our intelligent, international audience access to the game’s biggest names, insightful analysis, and a bit of a giggle. We unashamedly love this game and we hope that our coverage reflects that. Learn more at https://www.fourfourtwo.com/.
Marketing, Dailymotion UK
Director of Communications, Haymarket Media Group