Dailymotion Builds Out Senior North American Team Across Advertising, Product & Content Services
Vivendi-Owned Video Platform Expands Leadership Team on the Heels of U.S. Platform Relaunch & High-Profile Publisher Partnerships
NEW YORK, NY—November 6, 2017—Dailymotion, the leading destination for video discovery and exploration, has fortified its North America executive team with several senior-level hires.
The appointments follow a global relaunch that focuses on providing personalized experiences to users who are seeking content from trusted publishers and networks based on their expressed tastes and interests. Launch partners include Genius, Condé Nast Entertainment, Hearst Magazines Digital Media, Bloomberg Media, Group Nine Media, BBC News, VICE, Refinery29, Mic, Billboard/The Hollywood Reporter, Cheddar, Fuse Media, FOX Deportes, USA Gymnastics, Fans 1st Media (a division of Cox Media Group) and GLORY Kickboxing.
Industry veteran Mel Bessaha has been appointed as senior vice president of North American Sales. Bessaha joins Dailymotion North America from Adcolony, acquired by Opera Mediaworks, where he served as vice president of Brand Advertising. Prior to that, he served as director of East Coast Sales for interClick, acquired by Yahoo in 2011.
“I’m thrilled to join Dailymotion during what is an incredibly exciting time for the company,” Bessaha said. “Marketers are craving new types of video partnerships that allow them to reach captive, engaged audiences within a brand safe environment. Our personalized user experience empowers advertisers to earn attention at scale alongside the freshest, most relevant content on the web.”
Bessaha’s appointment follows the recent hire of Claudia Page, vice president of Product and Partner Development. Prior to Dailymotion, Page served as VP, head of Product and Partnerships at Crowdtap and before that as VP of Product and Partner Development at Sulia, where she oversaw the launch of Sulia’s native advertising product and influencer marketplace.
With an increased focus on forging professional content partnerships with leading properties across music, entertainment, news and sports, Dailymotion has also tapped Shana Eddy-Grouf to help build out the company’s North American content footprint. This mission comes on top of Eddy-Grouf’s current position as EVP of International Production and Development for Studiocanal U.S in Los Angeles.
“As our platform evolves with consumer behavior and the complex needs of brands today, we’ve staffed up our senior North American leadership to help publishers and advertisers alike explore the tremendous possibilities provided by Dailymotion’s unique video discovery experience,” said Maxime Saada, Chairman and CEO of Dailymotion.
Bassaha reports to Maxime Saada, Chairman & CEO, while Page reports to Guillaume Clément, Chief Product & Technology Officer. Eddy-Grouf’s mission is coordinated by Virginie Courtieu, Chief Content & Marketing Officer.
Dailymotion is the video platform for discovering the events and ideas that keep the world surprising and diverse on four main topics: news, sports, music, and entertainment, as well as comedy skits, political debates, fashion shows, gaming live-streams and more. Launched in 2005, Dailymotion commands a global audience of 300 million entertainment-seekers who frequent the site and its dedicated mobile experience to surface the most relevant professional video content based on their unique tastes and interests. Dailymotion is owned by Vivendi, a Paris-based multinational media company. For more information, visit www.dailymotion.com.
Marketing & Communications, North America