Dailymotion Joins Prebid.org Community to Endorse Transparency in the Ad Tech Ecosystem
NEW YORK — March 11, 2020 – Dailymotion, a Vivendi-owned global video platform, combining premium content and quality advertising solutions in a trustworthy environment, has joined Prebid.org, an independent organization designed to ensure and promote fair, transparent, and efficient header bidding across programmatic advertising as a Community member.
With members spanning from publishers to ad tech companies, the organization manages open source projects including Prebid.js, Prebid Mobile, Prebid Server, Prebid Video and Prebid Native. Through its contribution to the Prebid community, Dailymotion endorses the efforts for the growth, innovation and transparency of header bidding in the ad tech ecosystem.
“The future of Prebid Video is primed to address the monetization and transparency challenges publishers face and to advance the programmatic ecosystem,” said Justin Silberman, VP of product at Dailymotion. “Joining Prebid.org as a Community member is a key step in our journey to unlock the benefits of video header bidding for our publishing partners.”
Dailymotion’s membership demonstrates the company’s commitment to elevate Prebid Video solutions within the digital advertising category. As the use of header bidding technology rises, Dailymotion is entrenched in the importance of suitable open-source practices industry-wide.
Dailymotion is the video platform for discovering the events and ideas that keep the world surprising and diverse on four main topics: news, sports, music, and entertainment, as well as comedy skits, political debates, fashion shows, gaming live-streams and more. Launched in 2005, Dailymotion commands a global audience of 300 million entertainment-seekers who frequent the site and its dedicated mobile experience to surface the most relevant professional video content based on their unique tastes and interests. Dailymotion is owned by Vivendi, a Paris-based multinational media company. For more information, visit www.dailymotion.com.
Formed in September of 2017,Prebid.org is an independent organization designed to ensure and promote fair, transparent, and efficient header bidding across the industry. Funded by dues-paying members, it manages the open source projects Prebid.js, Prebid Mobile, Prebid Server, Prebid Video, Prebid Native, and others.Prebid.org is open to all companies who are part of the programmatic ecosystem, from ad tech vendors to publishers and others. We believe that, working together, we can drive standardized, transparent technology for advertising that will make it easier for buyers and sellers to transact at scale in a fully programmatic ecosystem.