Dailymotion Evolves Platform with Revamped Mobile App & Focus on Content Discovery
NEW YORK, Nov. 1, 2017 — Dailymotion, the leading destination for video discovery and exploration, has relaunched its platform in U.S. as part of a global rollout. Guided by a relentless commitment to user experience, the update builds upon Dailymotion’s industry-leading player technology by surfacing premium video content from the most trusted storytellers in the world within an intuitive mobile app and revamped desktop experience.
The relaunch focuses on providing personalized experiences to users who are seeking content from trusted publishers and networks based on their expressed tastes and interests. Launch partners include Genius, Condé Nast Entertainment, Hearst Magazines Digital Media, Bloomberg Media, Group Nine Media, BBC News, VICE, Refinery29, Mic, Billboard/The Hollywood Reporter, Cheddar, Fuse Media, FOX Deportes, USA Gymnastics, Fans 1st Media (a division of Cox Media Group) and GLORY Kickboxing.
“Video is the most emotive media format and the most powerful way to drive consumer connection—but the industry is not maximizing video to its full potential,” said Maxime Saada, CEO and Chairman of Dailymotion. “We’re pioneering a new paradigm for video in which people can more easily discover the content they love, in which advertisers can connect with consumers in a brand-safe environment, and in which publishers can extend the reach of their content to relevant, engaged audiences.”
Christine Morgan, Head of Content Sales, Americas of Bloomberg Media Distribution, added, “As the leading provider of global business news, we’re thrilled to partner with Dailymotion to deliver our premium video and partner content on its new data-driven platform. We see our partnership as an important step to extending our reach, and bringing high quality business, finance and technology news to new, relevant audiences.”
The Dailymotion mobile app, now available in the U.S. and Canada on iOS (Apple Store) and Android (Google Play), and new desktop experience are designed with lean-back video experiences in mind.
Key features of the new Dailymotion platform experience include:
A focus on must-see video content across four main verticals: news, sports, music, and entertainment. Within the app and desktop, priority will be given to premium content from the world’s top storytellers and publishers, including live events such as concerts, sports competitions, breaking news and more.
A redesigned user interface that prioritizes content discovery and personalized recommendations via multiple points of entry:
- For You: Personalized feed where users can access their daily dose of recommended videos according to their unique tastes and interests.
- Explorer: A place to explore popular channels, topics and trends.
- Topics: A real-time list of curated trending topics according to breaking news, cultural moments and updates in the world of entertainment.
- Library: A place for storing and viewing favorited content, such as subscriptions, playlists, and videos. Here, users can watch content later or even offline.
- A new HTML5 video player and search algorithms designed to make surfacing and streaming content easier than ever before.
“We believe that the key to delivering a powerful user experience is to offer a combination of the web’s best content alongside the best technology for recommending and serving that content,” said Guillaume Clément, Chief Technology Officer & Chief Product Officer at Dailymotion. “To this end, we’ve positioned ourselves as a leader in both content and technology, because this is what delivers on our mission of providing the very best video experiences for our users.”
Dailymotion is the video platform for discovering the events and ideas that keep the world surprising and diverse on four main topics: news, sports, music, and entertainment, as well as comedy skits, political debates, fashion shows, gaming live-streams and more. Launched in 2005, Dailymotion commands a global audience of 300 million entertainment-seekers who frequent the site and its dedicated mobile experience to surface the most relevant professional video content based on their unique tastes and interests. Dailymotion is owned by Vivendi, a Paris-based multinational media company. For more information, visit www.dailymotion.com.
Marketing & Communications, North America